How I've Helped Other Businesses Thrive

I have a strong track record of developing and executing data-driven marketing strategies across businesses of varying sizes that deliver significant revenue growth and brand awareness. My experience includes leading successful campaigns across multiple channels (SEO, PPC, affiliates, email, social media, and content marketing), revitalising brand positioning, and driving successful market expansion initiatives.

I have consistently delivered successful SEO campaigns that drive organic growth and improve online visibility. From my time at Greenlight where I worked with businesses such as Currys and Sky to smaller startups including THE OUT and tripAbrood, SEO has been at the heart of what I do. My expertise encompasses on-page optimisation, technical SEO, and outreach strategies.

My CRM experience focuses on building customer relationships, driving conversions, and increasing customer lifetime value through targeted campaigns and personalised messaging. At tripAbrood, I grew the email database by 600% and significantly expanded audience reach and engagement through strategic email marketing and social media campaigns.

I have a strong track record of building and elevating brands through creative campaigns and strategic marketing initiatives. For example, at THE OUT, our multi-channel campaigns that included digital out-of-home advertising across London and a targeted TV campaign across VOD networks, achieved a 4x ROAS and boosted share of voice from 15% to 28%.