Fractional Marketing: Flexible, On-Demand Support
Hi, I'm Matt, a fractional marketer based just outside of Huddersfield with over 15 years of experience. I bring a commercial and results-oriented approach to marketing. I'll work closely with you and your leadership team to develop and implement marketing that elevates your brand and drives sustainable growth.
How I Can Help Your Business
A data-driven and commercially focused marketeer
For over 15 years, I've been passionate about helping businesses of all sizes unlock their marketing potential. I blend proven strategies with innovative, unconventional tactics to achieve cut-through results, because sometimes the traditional approach just doesn't cut it. Data is at the heart of everything I do, ensuring every decision is informed and drives real business growth.
Whether you're a nimble startup or an established enterprise, I'm here to provide strategic guidance, hands-on execution, and a fresh perspective to help you achieve your marketing ambitions.
Who have I worked with
For the last few years, I've focused on helping early-stage startups, scale-ups, and niche businesses like THE OUT, Jessica McCormack, tripAbrood, and HOMEtainment structure and grow their marketing, achieving significant increases in brand awareness, customer acquisition and revenue growth.
My previous experience includes senior marketing roles with larger businesses, such as leading all marketing activity for TravelSupermarket and working with brands like Currys, giffgaff, HSBC, Next, Superdry, and Sky.
How I can help
I believe in a truly hands-on approach to fractional marketing. I provide both strategic direction across the whole marketing mix and hands-on implementation across a range of channels, including SEO, paid media, CRM, and affiliate marketing. Whether you need someone on-site or remotely to lead your marketing team or build your marketing function from the ground up, I can help. I'm happy to adapt to your preferred ways of working, whether that's collaborating closely with your in-house team or operating independently.
